How To Reinvent Your Personal Brand and Attract What You Want
If you’ve ever caught yourself wondering how that old coworker or college classmate keeps landing all the dream gigs even though you KNOW you’ve got the same experience and skills… but somehow they’re the ones getting getting tapped for speaker slots, dream jobs, podcast invites, and client inquiries.
So what gives?
Let’s get this out of the way early: it’s not always about being the most talented, lucky, or even the most connected. It’s about something that feels invisible but makes all the difference: perception.
Those people? They’re visible. They’re consistent. And as a result, they’re known, liked, and trusted in their space. That’s the power of a personal brand that reflects not just who you are today, but who you’re actively becoming.
In this post, I’m walking you through my 6-step Personal Brand Reinvention Loop: a repeatable system to evolve your online presence and attract the right kinds of opportunities, whether you’re changing industries, building thought leadership, or need to elevate your public image to reflect where you want to go.
1. Audit Your Online Presence
Start by taking inventory of what people are currently seeing across your platforms. Scroll through your LinkedIn, Instagram, website. Anywhere someone might find you online and ask yourself:
What are people seeing, thinking, and saying about me right now?
Does anything feel outdated, irrelevant, or out of sync with where I’m headed?
Pro Tip: Ask a couple of trusted friends or colleagues for honest feedback or use AI to scan your site or socials and help identify any gaps or areas for improvement.
2. Identify Your Unique POV
Your point of view is your edge, and it’s built from more than just your credentials. It’s your background, your values, your lived experience, and yes, even the weird job you had in college or that niche hobby you’re lowkey obsessed with.
Ask yourself:
What do I want to be known for?
What experiences or beliefs shape the way I solve problems?
How does my story set me apart?
Example: For me, my background in combat sports shaped how I think about growth and momentum. It’s not about brute force. It’s about timing, strategy, and learning what works for you. The same is true in brand-building: it’s about reps, refinement, and personal style.
3. Map Your Direction
Once you’ve taken stock of where you are and what makes you unique, zoom out. This step is all about intention. Because if you don’t know where you’re headed, it’s easy for your brand to send mixed signals.
Where are you going?
What kind of clients, collaborations, or community do you want to attract?
What version of yourself are you stepping into?
What does “next level” look like for you?
4. Make Your Brand Look Like Future You
Now for the fun part: aligning your visuals and messaging with the future version of yourself. This might mean updating your bios, profile photos, and banners, refreshing your website, or getting new brand photos that match your energy and goals
If you need a little help with that, I’ve got two tools to make this part 10x easier:
[FREE] Personal Brand Shot List Starter Guide: a Google Sheet that’ll help you figure out exactly what kinds of photos you need AND the dimensions you’ll want to plan for when getting your photos taken so your content fits where it needs to go
Personal Brand Photoshoot Playbook: a 50-page digital guide that walks you through the entire process of planning and executing your dream photo shoot that actually creates the photos that differentiate you from the rest.
5. Show Up & Share The Journey
This one’s key: don’t wait until it’s all perfect. Too many people hold off on showing up until everything’s shiny and finalized. But people connect with the process, not just the polished product.
Talk about what you’re learning, what’s changing, and what you’re excited about. Post behind-the-scenes moments. Be human. Because that’s how momentum builds: the more consistently you show up, the more your name becomes associated with the exact opportunities you want.
6. Revisit The Loop
This isn’t a one-and-done checklist. You’ll return to this loop every time you shift directions, launch something new, or evolve into a next-level version of yourself.
Your next-level brand needs next-level visuals. Get the Personal Brand Photoshoot Playbook and start showing up like the future you today.
a 50-page digital guide that walks you through the entire process of planning and executing your dream photo shoot that actually creates the photos that differentiate you from the rest.
