The Personal Brand
Photoshoot Playbook

How to Plan and Style a Shoot Like a Marketing Pro  (Without The Guesswork)

The Personal Brand Photoshoot Playbook

Plan with clarity. Show up with confidence. Walk away with photos you’ll actually use.

This Playbook is your no-fluff, step-by-step guide to planning a photo shoot that actually works for your business and your brand — without the overwhelm.

Inside, you’ll get expert guidance to help you build a shoot that’s thoughtfully planned, brand-aligned, and ready to deliver results. ↓

Who is this guide for? 💬

  • “I don’t know where to start.”

    You feel overwhelmed by the idea of planning a photo shoot and don’t know what’s involved, where to begin or what’s worth prioritizing.

  • "I don't want to waste money on photos I won't use."

    You’ve had a disappointing shoot before and you’re worried you’ll spend money on photos that don’t reflect you and end up sitting around unused.

  • "I don't know what to wear or what will look good on camera."

    You’re unsure about outfits, colors and styling, and don’t want to look awkward, off-brand or under/over-dressed.

  • "I don't know what photos I even need."

    You want photos that are actually useful: photos with the right dimensions that you can seamlessly plug into your website, emails, social media, etc.

  • "I always feel awkward in front of the camera."

    You struggle with confidence in front of the camera and want helpful tips on how to look natural, authentic, and in control.

  • "I need photos that make me look legit."

    You want to look like an expert, someone people trust, want to hire or follow, but don’t know how to communicate that on camera.

  • “I don’t want to rely on my photographer to figure it all out.”

    You want to walk in with a clear plan and walk out with the exact shots you need: no guesswork, no hoping your photographer just “gets it.”

What’s Inside The Playbook ↴

  • 📂 01 — Goal Setting

    Define the why behind your shoot by setting goals that get results.

    Learn how to set both big-picture and tactical goals so you get photos that are actually optimized for where you plan to use them (e.g., website, press kits, social posts, campaigns and more).

  • 📂 02 — Vision

    You’ll learn how to find inspiration that reflects your real brand and how to build a visual direction that aligns with how you want your audience to see you.

    Includes:
    ✓ Prompts for inspiration sourcing
    ✓ Mood board template + examples

  • 📂 03 — Location

    Learn how to choose locations that do more than look good, but also add depth, contrast or meaning to your brand visuals.

    We’ll walk you through how different environments can tell a stronger story, plus what to consider when it comes to lighting, privacy, outfit changes, and logistics.

  • 📂 04 — Shot List

    Never leave your shoot again thinking, “I wish I’d gotten that.” Use our framework to plan your must-have photos, complete with space for poses, styling notes and more.

    Includes:
    ✓ Shot list planner template
    ✓ Shot guide template + examples

  • 📂 05 — Looks

    We’ll show you how to plan multiple photo-ready looks using plus budget-friendly options for additional wardrobe sourcing. We’ll also show you how to organize each look so you’re not scrambling the night before your shoot.

    Includes:
    ✓ Outfit planning guide + styling template

  • 📂 06 — Props & Equipment

    Discover how the right props can elevate your visuals and help you feel more natural on camera. We’ll give you practical prop ideas, a rundown of helpful equipment to bring, and a checklist to keep your shoot bag organized.

    Includes:
    ✓ Shoot Day Packing List Template

  • 📂 07 — Posing

    Learn how to find poses that match your personality and feel natural on camera.

    With our keyword-based search method and tried-and-true practice tips, you’ll know exactly how to prepare so you can walk into your shoot feeling confident, comfortable, and ready to show up as your best self.

  • 📂 08 — Team

    Hiring a photographer? We’ve included a list of smart starter questions to help you narrow down your search to the right fit that understands your brand and your goals.

    You’ll also get tips on other creative pros to consider if you have the budget to elevate your shoot with extra support.

The End result? 📑

You’ll walk into shoot day with everything mapped out — your goals, vision, outfits, poses, props, locations, and creative direction — all in one clear, organized deck, leaving you with:

  • ❌ No more last-minute scrambling or second-guessing

  • ✅ Total clarity on what shots you need, what to wear, and how to show up with confidence

  • ✅ A photographer who’s fully aligned with your vision — ❌ no more confusion, guessing or hoping they’re on the same page

  • ✅ A gallery of scroll-stopping, brand-elevating images

Frequently Asked Questions 🧐

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Frequently Asked Questions 🧐 *

  • This playbook is designed for professionals, entrepreneurs, creators, and anyone building a personal brand who wants to show up with confidence and clarity in front of the camera.

    If you’ve ever felt unsure how to plan a shoot or communicate your vision, this guide is for you.

  • You’ll get instant access to the Personal Branding Photoshoot Playbook as a 50-page PDF. Inside, you’ll find expert guidance, step-by-step instructions, and links to editable templates to help you plan every detail of your shoot.

    Here’s what’s included:

    Editable Templates via Google Slides:

    • Goal Setting — define your big-picture and tactical goals

    • Mood Board — visualize your style, tone, and creative direction

    • Shot Guide — plan each photo with posing, framing, and lighting notes

    • Look Name/Concept Planner — map out outfit concepts with styling notes

    Editable Templates via Google Sheets:

    • Shot List Planner | Ideas & Template — keep track of your must-have shots

    • Shoot Day | What To Pack/Use — checklist of props, outfits, and gear to bring

  • Due to the digital nature of this product and the immediate access provided upon purchase, all sales are final and non-refundable.

    We’ve designed the Personal Branding Photoshoot Playbook to deliver clear, actionable value, and we’re confident it will help you feel more prepared, organized, and confident going into your shoot.

    If you have any questions before purchasing, feel free to reach out by emailing us at support@robeandsignet.com. We’d be happy to help you decide if it’s the right fit.

  • Not at all. This guide was made to be approachable and beginner-friendly.

    You’ll get step-by-step instructions, real examples, and easy-to-use templates to help you confidently shape your vision, even if you’ve never planned a shoot or built a mood board before.

  • Yes! In fact, this guide can make your collaboration with a photographer even smoother.

    It’ll help you articulate your vision, organize your goals and shot ideas, and show up on shoot day fully prepared, making the most of the time you’ve booked.

  • Nope! All templates are created using free Google tools (Google Slides and Google Sheets). You just need a Google account to make your own editable copy and start customizing.

  • If you need additional guidance, you can book a 1:1 Office Hour session as an optional add-on. This gives you personalized support to apply the guide to your brand, brainstorm ideas, or review your shoot plans with an expert eye.

MEET YOUR INSTRUCTOR

Erin Fredregill

With 10+ years of experience across agency and in-house roles as well as within her own digital agency, Robe + Signet, Erin has advised countless professionals and entrepreneurs plan photo shoots that don’t just look good — they work.

This guide distills her proven approach so you can skip the guesswork, show up with confidence, and walk away with photos that truly represent you and your brand.

Plan with precision. Pose with confidence. Make your mark.

Plan with precision. Pose with confidence. Make your mark.

Ready to stop wasting time (and money) on shoots that fall short of your vision?

One guide. Total clarity. Scroll-stopping photos you’re proud to share.