about usWe believe that entrepreneurs are not just the backbone of our economy…they’re the change-makers of history.
And alongside every successful entrepreneur who made their vision a reality was a team of strategists and doers that broke down that big dream into a digestible, actionable plan.
That’s where we come in
Our mission is to equip brands and entrepreneurs with the support they need to SHOW UP + SHOW OUT in the digital sphere to grow their impact and revenue through our 1-on-1 marketing services and online community, Social Study Hall.
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Be consistent — Maintain high standards so that every written and visual form of media is consistent with your brand and no room is left open for confusion or misinterpretation.
Be present — Show up to the table. Engage in relevant conversations with the intent to provide value, rather than pushing the hard sell.
Be the pure, unadulterated YOU — As Aesop once said, "if you try to please all, you please none." The same principle applies in marketing. Stay true to communicating your company's unique value proposition specifically to your target audience to rise above your competitors.
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Leave an unforgettable impression on others through your expertise, attention to care, and ability to successfully execute on your brand promises. In other words, be uncharacteristically, ridiculously good.
The Story Behind The Name — Robe + Signet 👑
Robe + Signet is derived from the story of Joseph, who was Pharaoh’s trusted advisor and second-in-command because of his ability to interpret Pharaoh’s dreams, impart wisdom for the head of the coming famine, and successfully implement his plans, saving Egypt from complete ruin.
The act of Pharaoh bestowing robes of fine linen and his signet ring to Joseph was a symbolic act of Joseph’s newly granted authority over his kingdom. The name, robe + signet, was chosen to delineate our brand promise to our clients: to bring clarity to their brand vision with a pragmatic approach, operate with integrity, and lead with empathy at the forefront of our work.
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"The practical application of ideas by acting on them to actually test them in human experiences." — Gerald Gutek
We're suckers for grandiose visions and great ideas, but we balance innovation with the grounded intent of driving meaningful results that fulfill your overarching goals.
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Marketing not only has the ability to reflect current times, but also has the incredible power to affect change and initiate cultural revolutions with the spark of just one post.
With great power comes great responsibility, so we work with clients that uphold the same standards of social responsibility and transparency in their operations and marketing practices.
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If we can’t understand your target audience's needs, wants and pain points on a personal level, we not only cannot serve your audience best, but we also cannot ideate, create and execute on an effective marketing strategy that connects, engages and converts.
Meet the Founder
I’m Erin, Digital Marketing Consultant, Educator, and Content Creator.
As a third generation entrepreneur and second generation Korean American, I'm passionate about equipping entrepreneurial POC with the confidence, guidance and resources they need to realize their greatest potential.
With 10+ years of marketing experience entailing both agency and in-house roles, my expertise lies in marketing strategy, content creation and social media marketing implementation. In 2017, I took the leap to start my digital marketing agency, and since then, I’ve been blessed to work with clients both locally and nationally to build and grow their brands online.
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